AGIMA Web Analytics Department

The department comprises the experience of four professionals (cross-functional individuals) and provides the analytics services since 2013. Our team scale allows us to inquire into a project of any size although it limits the number of the projects in simultaneous operation.

Striving to develop our clients’ business, we combine the data obtained from qualitative and quantitative research methods to gather insights and implement results. Our tool kit spans all the instruments available including web tracking implementation via GTM, online surveys, card sorting, diary studies, usability testing sessions combined with in-depth interviews, semantic and sentiment text analysis, front-end and back-end A/B testing, competitive pricing analysis, conjoint analysis and Price Discovery mechanisms.

We concentrate our key competences in product analytics. Historically, our pool of clients embraces insurance companies and the media mainly. Still, we are ready to cooperate closely with a bank or a classic e-commerce business.

To learn more about the department, watch the video on web analytics and usability studies featuring our company.

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Client
Works
Result
2013

Комплекс работ:

  • Audience segmentation.
  • Efficiency improvement of digital edition subscriptions.
  • Development of the bot determining hot and traffic generating topics and trends.
  • SEO

Полученный результат:

  • Development of the specification for the responsive redesign.
  • A convenient real-time dashboard to track major KPI.
  • A possibility to assess objectively the consequences of any activity.
  • kommersant.ru redesignwas accomplished at the end of 2013

Комплекс работ:

  • Audience segmentation; core audience determination.
  • Content experiments.
  • Ads delivery optimization.
  • Testing the relevant articles selection algorithms.

Полученный результат:

Комплекс работ:

  • Marking all the digital traffic sources.
  • Composing the sources efficiency report.
  • Conversion tracking based on offline interaction (CRM integration)

Полученный результат:

  • Reallocating budget to attract the customers to the profitable sources.
  • Accurate offers targeting for narrow target audience segments.

Комплекс работ:

  • Conducting usability-testing with company’s real audience.
  • Gathered data analysis and systematization.

Полученный результат:

  • Guidelines for updated interface improvement based on the survey results.

Комплекс работ:

  • Implementation of monitoring mechanisms; federal advertising campaign maintenance.
  • Campaign analysis and adjustment for efficiency increasing.

Полученный результат:

  • Reaching the anticipated CPA target at the second week of the campaign.
  • Case presentation.

Комплекс работ:

  • Implementation of Universal Analytics 360 degrees.
  • Shopping basket analysis; product segmentation; report and guidelines.

Полученный результат:

2014

Комплекс работ:

Полученный результат:

Комплекс работ:

  • Tracking implementation.
  • Development of a custom recommendation system.
  • Efficiency analysis of web search terms and FAQ.
  • Comparative usability testing of two payment terminal interface versions.

Полученный результат:

Комплекс работ:

  • GA Enhanced E-commerce implementation on the website’s content.
  • Survey conduction and integration of the results to GA via custom dimensions.
  • In-depth interview with 32 target audience representatives and card sorting for articles classification.
  • Development of a custom news and articles recommendation system development.

Полученный результат:

2015

Комплекс работ:

  • Audit check and enhancement of the Aeroflot Bonus Loyalty Program UI/UX.

Полученный результат:

  • Work in progress

Комплекс работ:

  • Diary study.
  • GA Enhanced E-commerce implementation on the website’s content.
  • Cost data import and attribution.
  • Content experiments.

Полученный результат:

  • Work in progress

Комплекс работ:

  • Business interviewing.
  • Studying the demand for services, forming a dynamic training schedule per club.
  • In-depth interviews with target audience representatives.
  • GA tracking implementation.

Полученный результат:

  • Work in progress

Комплекс работ:

  • Under NDA

Полученный результат:

  • Work in progress
  • GA Enhanced E-commerce implementation on the website’s content.
  • Paid subscription conversion optimization.
  • Conducting content experiments at front end via GTM and GA Content Experiments API.
  • DoubleClick for Publishers implementation.
  • Work in progress

Комплекс работ:

  • Corporate training.

Полученный результат:

  • No comment

Комплекс работ:

  • Under NDA

Полученный результат:

  • Work in progress
2016

Комплекс работ:

  • NDA

Полученный результат:

  • Work in progress

Комплекс работ:

  • NDA

Полученный результат:

  • Work in progress

Комплекс работ:

  • NDA

Полученный результат:

  • Work in progress

Комплекс работ:

  • 1st Google Analytics Premium contract

Полученный результат:

  • Work in progress

Facts



Cost of services

  • Today, the range of our customers' investment in research varies from several thousand to dozens of thousands USD within one project, product or service.
  • We operate the revenue sharing model with the clients who we have developed a mutual comfortable relationship with, so we are getting an additional profit interest.